On Becoming An Influencer

One of my personal obsessions is the need to teach. My family, my professional colleagues – even the readers of my weblog messages – can all attest to the fact that my relationship style is one of teacher to student. I must confess, however, that I’ve often been the student (the failing student) when it comes to understanding women in general and my wife in particular; but we’ll not go there.

Several years ago I established a website. Its primary purpose was to promote me (which is what websites are for) as a consultant in all things related to non-profit management. My consulting career did not go far, which means it did not produce much in the way of personal wealth even though my clients fared well as a result of my advice.

My website consequently wnet into a state of disrepair. And though I keep posting weblog messages, the number of readers is just as dismal. In fact, if you are reading this, then you are alone in your efforts.

I’m not much for social media, but I do come across the term “influencer” from time to time. It strikes me as a euphemism for consultant. And it appears that some of the practitioners of the art of influencing others make out financially in addition to soaking up the adulation that comes from hits, subscribers, viewers and patrons. It troubles me that people far younger than I am have found a way to achieve what I could not. They have my grudging respect for profiting from other peoples’ need to know.

So where does this leave me?

My need to teach is in direct contact with my sense of admiration for those who abide quite comfortably in the viral world. I wish to be like them to a certain extent by dropping the “consultant” image and taking on the “influencer” role. This puts me back into the role of student, but with a teacher’s mindset. And this means I will continue writing these weblog messages in a schizophrenic balancing act of being both teacher and student. You are invited to accompany me on this journey.

I do watch YouTube videos, mostly for entertainment. The few indoctrination videos I’ve  accessed convinces me that this type of platform is my best chance at being an influencer. I merely need to search the internet to find out how.

Therefore, next week’s message will be about what I learned about creating my own YouTube channel as my first step towards fame and (possibly) fortune. This old dog is about to learn a new trick. Arf!

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