The Ripple Effect

Last week I confessed my inability to deliver on posting videos to my YouTube account due to. technology and me maintaining an awkward relationship. We simply don’t speak the same language. But me being me, the weaker party in this romance, I will learn to adapt – as usual.

My mental deficiency did inspire my pivot to Substack since it does incorporate my one skill, writing. And although I bungled my initial effort to create a reputable presentation, that was more cosmetic than substantive. My site may not look pretty, but it is active. My second post went live this past Saturday.

There’s obviously a lot more for me to learn and implement in order to make a more appealing look to my literary efforts. A little time, a little trial and error will remedy that problem. In the meantime I also need to cope with a ripple down effect and its impact on other aspects of my creative endeavors.

I managed to link my Substack account to my website. This poses a new problem however. As noted last week, my commitment to posting a weekly blog on my website was in arrears. This and what I submitted last week addresses that issue. But I must also contend with the fact that my entire website is out of date.

A pro bono mindset was my downfall in that instance. I have consulted with great success – for my clients. My lack of a profit oriented mindset meant zero income offset by a growing appreciation for retirement.

My need to teach, however, simply won’t rest. This makes me vulnerable to the appeal of social media. My age and lack of experience makes me vulnerable to diminished returns when confronted by a steep learning curve. While my YouTube channel languishes, my Substack account allows me to participate in the brave new world of virtual communication. Hence….

I put a little thought into formulating my Substack profile. Three roles in my managerial career emerged preeminent in what I desire to share about my work and instruct others who might enter into my on-line classroom.

I was an Administrator with a wide range of responsibilities by virtue of having a small staff. I was a Historian, doing original research, coupled with artifact preservation on a large scale. And I was a Producer of events, promotional materials and outreach programs. All of this focused primarily on the railroad heritage represented by the museums where I was employed.

It seems reasonable then, even logical, that my website makeover should emphasize these same three aspects of my career, while continuing my blogging efforts. The necessary cleanup requires me to delete some things and replace them with the stuff which supports my administrator, historian and producer claims. And then I can turn my attention to adding some curb appeal to both my Substack  and my website; hopefully without needing a consult from a six year old digital wizard.

YouTube must wait.

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